How to use apply after shampooing and conditioning to towel dried hair. separate hair intosections and spray liberally. blow dry each section with the brush of your choice to activatethe smoothing technology and increase bounce and longevity of style. you can also use a hottool to further enhance the shape of your style.create beautiful bounce ever-y time you blow dry. ever.bounce is our lasting hold, heat-activated style extender featuring long chain polymers and a phyto-nutrient complex that creates smooth body with bounce. activated by the heat of your blow dryer, this weightless spray also helps lock out humidity and extend your style for a long-lasting, frizz-free finish.