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    All In One Colo...

    AED 52

    It is an innovative treatment that combines the convenience and speed of a spray with the texture of a mask. multi-treatment hair spray ideal for all hair types. 15 different...

    All In One Spra...

    AED 52

    It is an innovative treatment that combines the convenience and speed of a spray with the texture of a mask. multi-treatment hair spray ideal for all hair types. 15 different...

    Alpha K Anti-Hu...

    AED 80

    It is an invisible and light spray for deep nourishment and hydration. this product helps you control all those messy frizzes with instant effects. this spray can be used before...

    Alpha K Conditi...

    AED 99

    It is a based nourishing and conditioning mask formulated to maximize and enhance the treatment's cosmetic effects over time. it brings hydration and nourishment for softer and smoother hair.

    Alpha K Discipl...

    AED 342

    It is a fluid specificlly developed to remove frizz and to provide control to every hair type both natural and treated. its extraordinary fluidity allows to easily penetrate into the...

    Alpha K Mainten...

    AED 59

    Alpha keratin maintenance is a mask which contains vegetable keratin, and is formulated to enhance the treatment cosmetic effects. it brings hydration and nourishment for softer and smoother hair. andiroba...

    Alpha K Mainten...

    AED 59

    It is a shampoo that gently cleanses, nourishes and conditions both hair and scalp providing long lasting cosmetic effects. its special formula enriched with andiroba oil leaves the hair softer...

    Alpha K Pre Tec...

    AED 92

    It is a purifying pre-treatment shampoo which deep cleanses hair and scalp. its alkalinity and chelating agents help remove impurities limestone and styling residues making the hair more receptive to...

    Alpha K Tone Co...

    AED 65

    It ideal for grey bleached and highlighted hair to be treated with alpha keratin service. its special formula enriched with vegetable keratin allows to control optimize customize the levels of...

    Artistic Flair ...

    AED 19

    It is a reliable hair care product that lets you achieve that fuller looking effect with a long-lasting hold. this hair styling spray brings back life to dull and lifeless...

    Caviar Anti-Age...

    AED 61

    Selective professional caviar anti-age booster with its high concentration of collagen and hyaluronic acid, provides anti-age action to the hair, adding volume and density to the hair.

    Caviar Cream 150ml

    AED 51

    It is a regenerating fluid for all hair types. enriched with white caviar extract known for its antioxidant nourishing and shine enhancing proprieties it hydrates strengthens and smoothens the cuticles.it...

    Caviar Hydrate ...

    AED 61

    Selective professional caviar hydrate booster with its high concentration of mineral salts and vitamins, develop an intensive hydrating action, giving softness, shininess and vitality to the hair.

    Caviar Mask 250ml

    AED 57

    It is a deep nourishing treatment for damaged hair. enriched with black caviar extract known for its antioxidant nourishing and moisturizing properties it restores conditions and repairs the hair fiber.

    Caviar Repair B...

    AED 61

    Selective professional caviar repair booster with its high concentration of proteins and keratin, develops an intensive restoring action, thus repairing and regenerating damaged hair fibers.

    Caviar Serum Dr...

    AED 105

    Selective professional caviar ultimate luxury serum drops is an instant no rinse restructuring serum. free from silicones. it is enriched with red caviar extract which instantly restructures and repairs the...

    Caviar Shampoo ...

    AED 109

    It is a revitalizing shampoo for weakened hair and enriched with black and white caviar for a total regeneration of hair and scalp. black caviar known for its antioxidant nourishing...

    Caviar Shampoo ...

    AED 57

    It is a revitalizing shampoo for weakened hair and enriched with black and white caviar for a total regeneration of hair and scalp. black caviar known for its antioxidant nourishing...

    Cemani All Over...

    AED 59

    Selective professional cemani all over, energizing hair and body wash gently cleanses hair and body. its menthol, caffeine formula refreshes, hydrates and invigorates. leaves the hair healthy and strong. perfect...

    Cemani Back To ...

    AED 47

    It is a reversible black styling gel which instantly covers up any percentage of white hairs giving a youthful look and a strong set. the exclusive patented pigment gives a...

    Cemani Beard Oi...

    AED 56

    Selective professional cemani beard oil, is a softening and detangling oil suitable for beard and moustaches, enriched with precious vegetable oils. nourishes and provides shininess without greasing and weighing down....

    Cemani Every Da...

    AED 42

    It is a hydrating and toning conditioner for hair and scalp. hydrates and protects hair without weighing it down providing softness and control even to the most unruly structure. enriched...

    Cemani Every Da...

    AED 47

    Selective professional cemani every day shampoo is a hydrating shampoo ideal for frequent and daily use. delicately cleanses scalp and hair, leaving a pleasant sensation of freshness and cleanliness. aailable...

    Cemani Extra Sh...

    AED 45

    Selective professional cemani extra shine, is a gloss effect wax for a soft control. ideal for defining the style with a glossy-effect. it does not grease nor weigh down the...

    Cemani Hyper Fi...

    AED 34

    Selective professional cemani hyper fix+, is a hyper-strong fixing liquid gel. easy to apply and spread, specially suited for directional styling on short to medium length hair. keeps hair moisturized...

    Cemani Ink Love...

    AED 53

    Selective professional cemani ink lover cream, revives the color and highlights the contour of the tattoo. moisturizes the skin providing an immediate feeling of freshness. absorbs quickly, does not grease...

    Cemani Matt Mol...

    AED 45

    Selective professional cemani matt molder+, gives hair a matte look and keeps the hair moisturized. its balanced blend of waxy components gives the styling a natural, medium strength hold. it...

    Cemani Powerize...

    AED 214

    It reactivates scalp microcirculation developing a benefical warm sensation and favouring the penetration of active ingredients. this produt normalizes the scalp and promotes the optimal physiological conditions for the growth...

    Cemani Powerize...

    AED 47

    Selective professional cemani powerizer + shampoo, gently cleanses, refreshes, invigorates and stimulates the scalp. its content of menthol, caffeine and active stimulants formula promotes the optimal physiological conditions for the...

    Cemanigay Anti ...

    AED 47

    Selective professional cemani gray anti yellow shampoo, is a nourishing shampoo ideal for neutralising undesired yellow tones which is a common problem for people with white or gray hair. ensures...

    Direct Color Br...

    AED 82

    It ideally works to mask the first grey hair to tone highlights and bleaches to revive natural or coloured hair and to create fashion effect. ammonia and oxidisers free colours...

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